“It’s such a comforting texture,” says Sharma, a molecular biologist turned food writer. And he’s an ecommerce savant. Strategy. If it is their first time ordering from a brand and they have a less than stellar experience, they are most likely not going to order again. Get the guide for ecommerce retailers and DTC brands. Thank you! Interview: Brendan Bannister on Shifting the Conversation in 2020. In 2017, we created this great value deal for Hint Water that was basically nine cases of water for $99. He’s worked with some major ecommerce brands like Haus, Brightland, and many of the brands you’re about to learn a ton about. Nikhil Sharma in the US . Ocean & Co. likes to throw things together as a package deal. This section is a little lighter than I would have liked to. Partner manager at Gorgias, host of Ecomm Swipe File, and co-founder of Treats Happen and Venngage. 7 Best D2C Conferences to Attend in 2020. Interview: Nik Sharma on Old Assumptions and New Normals. Nik Sharma's On How To Launch a DTC Brand, “In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond”. Nik Sharma | Delhi, India | E-commerce Startgiest at Baby Groot Technocrafts | 0 connection | See Nik's complete profile on Linkedin and connect Doing it Big podcast on demand - On this new podcast series, Be A Part Of hosts & features some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. After a successful exit from his startup, he embarked on his next … Your submission has been received. Ecommerce blogging is an essential part of any online store's content marketing strategy. “It’s smooth, it’s velvety, it’s creamy, and when you bite into the beans, they’re … Plate & Pantry 3.0 - Innovations In Food & Beverage: With Ilana Kruger (Founder, Dripkit), Kaitlin Holliday (eCommerce + Data, Four Sigmatic), Nik Sharma (Investor, Haus), Yong Zhao (Founder, Junzi Kitchen), Corey Manicone (Founder, Zuul Kitchens), Kristen Adamowski (Virtual Restaurants Ops Lead, Uber), Dan Fleischmann (VP, Kitchen Fund). Created by Common Thread Collective (a digital sales agency for ecom), The Ecommerce Playbook podcast is a brutally honest podcast. You could use pop-ups, email, text messaging, video, blogging, Facebook, Instagram, LinkedIn, YouTube, TikTok, influencers, events, direct email, and more. Something went wrong while submitting the form. Nik Sharma's On How To Launch a DTC Brand. Subscribe. The Washington Post - Why is dal makhani so beloved? Through this excitement and acknowledgement, an intimate relationship is created between the brand and customer. Nik Sharma, CEO of Sharma Brands and an active investor in the DTC space, joins the POD to talk all things DTC. Today, people buy from brands they know and trust, and marketing is the thing that helps people, well -- know you and trust you. Sure, it’s easier than ever to launch an online store. To reach a $10M level, Nik says that brands need to have an economic moat. Catch the replay of our fourth episode of Vested Interest, where three real ecommerce brands pitch three real investors for a guaranteed, private call to help secure funds for BFCM, and scale their operations. : Thursday, January 23, 2020 at 06:30 PM … Email Address. Even a simple third-party logistics team can give a significant boost to a brand by providing front-line workers for customers. Everything we do is for our merchants, so what’s our goal with this round? This episode’s featured guest is Nik Sharma , the CEO at Sharma Brands . And on top of that, there’s a nearly infinite number of ways to reach potential customers. Menu Home Get Started Blog DTC DAY About Contact. To speak to Nik and to get a further insight into the importance of customer service, he can reached via text at 917-905-2340. Helping independent ecommerce brands provide an outstanding customer service experience. This episode’s featured guest is Nik Sharma, the CEO at Sharma Brands. By identifying the needs, concerns, and issues of the customer faster than anyone else, they can also fix or address problems before it gets any bigger and becomes damaging to the company. Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Take this quote as an example "We currently have $112,000 in the bank.I’ve got $300,000 in … For example, they’ll offer a tumbler, stainless steel straw, and bracelet together as a bundle. Nik is the CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. This combination drives “full-funnel marketing campaigns: awareness, interest, desire, and conversion,” says Nik Sharma , head of direct to consumer at VaynerMedia. Moderator. Nik Sharma CEO, Sharma Brands Kelly Vaughn CEO & Founder, The Taproom Here’s what a few of them are saying: "Privy is known for providing world-class ecommerce marketing resources, and they are giving you all of that knowledge in these chapters. Every company talks about wanting to build a community and all the strategies that it will take to do so, but the easiest and fastest way to accomplish that is by just having an efficient customer support team. Speaker. It sounds real nice on paper: create products that people want, set up a store on Shopify, and boom. A Facebook Ad Strategy Used Grow The Biggest DTC Ecommerce Brands, Explained Step-by-Step (with Nik Sharma) In episode #5, Nik Sharma, former director of direct to consumer ecommerce at Hint Water and VaynerMedia will share step by step an online ad strategy that helped Hint Water become $100 million business, according to Forbes. He works with founders and executives of a wide variety of brands to launch their digital platform, develop an acquisition and retention strategy, expand their channels, and optimize their revenue. It is important to keep the customer happy. Jesse Genet is the CEO and co-founder of Lumi, a supply chain logistics platform that serves e-commerce brands like StitchFix, Bombas, Parachute, and more.. Nik Sharma is the CEO of Sharma … Nik Sharma, CEO, Sharma Brands. Squarespace had the opportunity to speak with Nik to learn more about how he keeps his website optimized using the Squarespace Mobile App. Nik Sharma Widely known as “The DTC Guy” on the internet, a Forbes 30 Under 30 member, and a resource brands and investors turn to for growth, Nik Sharma is a 23-year old operator who has both assisted and led revenue growth at multiple organizations, including hint water and VaynerMedia. On today's episode, I am talking with Nik Sharma, the CEO of Sharma Brands, which helps operate your favorite DTC Brands. And when they have a great experience, guess what they are going to tell their friends about? Nik has seen firsthand what good customer service can do and how much feedback, both positive and negative, it can receive. Subscribe to get new episdoes delivered to your inbox. Viewing channels within an overall marketing mix and meeting your customers where they are at different points of intent is a more holistic way of thinking about it. It is not an exaggeration to say that customer service is the most vital piece of a brand. We've sent a confirmation email to your inbox. — Nik Sharma (@mrsharma) April 29, 2020. But it’s harder than ever to cut through the noise to bring the right people *to* your store and get them to buy your stuff, tell their friends, and come back again and again. ... With foot traffic down and a greater focus on ecommerce, retail stores have started to seek out new opportunities for the passionate and knowledgeable folks they already have working their sales floors. The top state of residence is California, followed by New York. We found 48 records in 25 states for Nikhil Sharma in the US. But for 99% of entrepreneurs and small businesses in ecommerce, launching that store is not enough today. You can't win by copying Gymshark's marketing, but you can win by copying their mindset. By offering world-class customer experiences, it can boost businesses to new heights and maximize profits. Sign up by email to receive the latest news on my new book -THE FLAVOR EQUATION and my recipes. – Nik Sharma “Sometimes brands are too quick to assess which channels are/aren’t working, and thus evaluate channels in solos. Oops! It’s through marketing that you can cut through the noise, build a brand, and create real relationships with customers so that when they are ready to buy, guess who’s store they are going to visit? Patrick Coddou of Supply opens up and talks about his Shark Tank experience. Nik Sharma A Brown Table. Performance comparisons depend on what your goals are.”-Nik Sharma, CEO of Sharma Brands Build a dashboard with Google Data Studio (or your tool of choice) Perhaps the easiest (and cheapest) way to track your ad campaigns’ results is by using Google Data Studio , which is a free data visualization tool. Don’t miss out on future episodes. More than 70 families joined Nik as a member of "Nik… Nik has worked with a lot of notable DTC brands including Judy, Hint, Dream Pops, and more. Customer service is a brand’s frontline of defense. On a recent episode of The Ecommerce Marketing Show, DTC legend Nik Sharma shared some of the ecommerce brands he admires most for SMS, email, social, and site design. Those categories are the ones that are having to adapt quickly because of their purchase flows + … The average Nikhil Sharma is around 43 years of age with around 60% falling in to the age group of 21-40. Food delivery is KILLING it rn - doesn't matter if it's email or Facebook ads. Brands must combine visual content, such as images and video, with audio and experiential content. ... 11 Best eCommerce Conferences to Attend in 2020. Nik Sharma shares how customer support is a brand's ultimate weapon. They recognize that they will be taken care of and as more customers begin to feel the same way, a community is built. They will not give any of the company’s second products a try, such as the more expensive purchases or subscriptions. He has worked with big brands such as Bill Blass, Roc Nation, and Haus, and he is on the podcast today to discuss the importance of customer service. That is why customer service is there to pacify the consumer and their issues, acting as a prevention method to any bad experiences. A learning management system (LMS) helps businesses and educational institutions create, track, and manage their eLearning programs. We respect your privacy. Immediately, the code was fixed and although Judy must have lost several potential customers during the mistake, they could have lost far more if customer service were not there to receive and respond to the matter. The Flavor Equation (AVAILABLE NOW) Subscribe. This blog in more than one way represents my love for food and the beauty that surrounds it. Each week I’ll be bringing you interviews with leaders from top ecommerce brands, lessons learned from the 400,000+ businesses using Privy today, and marketing tips and tricks you can steal ASAP. However, most tools come with a set pricing model that can be expensive for small businesses and institutions.. Scroll . You can sell stuff online too! Subscribe to get new episdoes delivered to your inbox ... I’m Dave, and I’m the Chief Marketing Officer at Privy). Raj Nijjer, Vice President of Brand Marketing, Yotpo And that’s where marketing comes in. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. To Nik Sharma, author of the gorgeous new book “The Flavor Equation,” it comes down to one thing. “This year I’m seeing a lot of brands start to partner up with other brands that have the same target customer,” Sharma says. Each week, we feature some of the biggest players in eCommerce & retail, including founders, industry professionals & industry technology partners. For many eCommerce businesses, Black Friday is an opportunity for prospecting. Get the last blog posts from the ecommerce industry directly in your inbox once a week. Nik Sharma: Founder or Sharma Brands. According to Nik Sharma, CEO of Sharma Brands, the latest trend in reaching new audiences is through strategic partnerships. For example, when Nik was working with Judy, an emergency kit brand, there was an issue with their discount code. Now look, marketing isn’t a new idea. Preeminent D2C investor and influencer, Nik Sharma, will share actionable tips and insights about the emerging eCommerce trends that will define 2020. Thank you! And for most small businesses and entrepreneurs, the challenge isn’t understanding the value of marketing, it’s figuring out what the heck to do and where to start, especially with limited resources. Because the domain is so new, none of my usual tools have been able to pick up information on their Product Listing Ads. Strategy. It simply was not working but no one knew until an online shopper got in contact with customer service. Thanks for subscribing. Items easily found in the grocery store like speciality chips, sauces, etc are also a win. By offering even simple solutions from a technical standpoint, such as dealing with refunds or providing a shipping label, the customer is excited that the brand provided them with a solution. Nik Sharma A Brown Table. The First All-in-One Blogging Tool Built for Ecommerce and Shopify Blogs; Products. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. Yours. Nik Sharma shares how customer support is a brand's ultimate weapon. Nik Sharma, CEO of Sharma Brands, says bundling can be a really effective way to increase your average order value (AOV) while also getting customers to try a broader range of products. The customer feels valued as the brand understands and emphasizes with them. Even after launching an award-winning food blog and writing a few cookbooks, food writer, photographer, cookbook author, and recipe developer Nik Sharma continues to work on his online presence. The Ecommerce Playbook Podcast. You. But that’s where I come in (hey by the way, I’m Dave, and I’m the Chief Marketing Officer at Privy). 5. We’re proud to announce our $25m Series B  . In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond. It goes more into detail on how these ecommerce landers are structured: Source: DTC101 presentation by Nik Sharma Google Shopping Ads. When Nik Sharma, 8, walked in the first-ever Northern Virginia Walk to Cure Diabetes last Sunday, he didn't walk alone. Because in addition to your store, there are millions of other ecommerce stores out there. Halie LeSavage and Nik Sharma on preparing for BFCM and beyond. Hi, I'm Nik. As the host of our new Ecommerce Marketing Show, my mission is to help you become an expert in ecommerce marketing so you can sell more stuff, grow your business, and live the life that you want. They are the first to know when something is wrong, broken, or if anything can be done better. Nik Sharma on Scaling Successful Direct-to-Consumer Brands Welcome to episode 4 of the Doing it Big podcast, hosted by Arman Iranpour from Be A Part Of. He works with founders and executives of a wide variety of brands to launch their digital platform, develop an acquisition and retention strategy, expand their channels, and optimize their revenue. 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